Nike’s Turnaround Hits Fresh Roadblocks as JPMorgan Flags $1B China Hit
JPMorgan cuts Nike’s rating, warning that China issues, weak sales, and slow recovery may hurt profits through 2028.
JPMorgan cuts Nike’s rating, warning that China issues, weak sales, and slow recovery may hurt profits through 2028.
Starting 2027, Nike will sell only through its own online channels in China. Move aims to reduce fragmentation but raises risks, say analysts.
Nike beat earnings and revenue but outlook was weak; stock fell as China and direct sales declined despite tariff boost.
Latest downgrade highlights execution risks and questions the pace of Nike’s multi-year turnaround.
On posts record Q1 2026 sales (CHF 831.9M), strong profit growth, Asia surge, and raises outlook despite tariffs.
Lululemon hires ex-Nike exec Heidi O’Neill as CEO to revive US sales after decline, rising competition, and slowing growth.