BofA Cuts Nike to Underperform as Turnaround Takes Longer
BofA slashes Nike EPS estimates by 11% and 12% for FY27 and FY28 and now sits 14% below Visible Alpha consensus.
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Kylian Mbappé Leaves Nike for On as the Swiss Brand Enters Football
Kylian Mbappé has left Nike after nearly 20 years to partner with On. The Swiss brand is entering football, with first boots planned for 2027.
Dick’s Sporting Goods Shares Plunge After Cutting Full-Year Outlook on Weak Athletic Demand
Dick’s reported weaker-than-expected Q2 results and reduced its full-year forecast as cautious consumers weighed on sporting goods sales.
Nike’s Turnaround Hits Fresh Roadblocks as JPMorgan Flags $1B China Hit
JPMorgan cuts Nike’s rating, warning that China issues, weak sales, and slow recovery may hurt profits through 2028.
Nike Overhauls China Strategy: Ending Third-Party Online Sales in 2027
Starting 2027, Nike will sell only through its own online channels in China. Move aims to reduce fragmentation but raises risks, say analysts.
Nike Beats Q4 Estimates But Shares Slide on Cautious Outlook and China Weakness
Nike beat earnings and revenue but outlook was weak; stock fell as China and direct sales declined despite tariff boost.