Google Ad-Tech Ruling Gives Magnite a Big Lift as Analysts Raise Target to $32
The unredacted Google ad-tech opinion is a win for independent SSPs.
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Google Avoids AdTech Breakup — Why Analysts Still See a Win for Magnite
Google will not sell AdX. A Virginia judge chose milder fixes, marking the third time U.S. courts have rejected a Big Tech breakup. Craig-Hallum says Magnite, the No. 2 SSP, still has the most to gain.
OpenAI Bets Big: Building Proprietary Ad Infrastructure for ChatGPT Growth
OpenAI is hiring engineers for a new "ChatGPT Growth team" to build advanced internal ad infrastructure, signaling a major push for scale, revenue generation, and independence from outside marketing agencies.
Magnite Takes Legal Action Against Google's Ad Tech Dominance
Magnite sued Google for ad tech monopoly. Google allegedly forces publishers to use its ad server & exchange, hurting competitors, publishers, & advertisers. A court already found Google violated antitrust laws. Magnite seeks damages & remedies.