Google Avoids AdTech Breakup — Why Analysts Still See a Win for Magnite

Google will not sell AdX. A Virginia judge chose milder fixes, marking the third time U.S. courts have rejected a Big Tech breakup. Craig-Hallum says Magnite, the No. 2 SSP, still has the most to gain.

Google Avoids AdTech Breakup — Why Analysts Still See a Win for Magnite
Photo by Karollyne Videira Hubert on Unsplash
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