Brown-Forman Rejects $15 Billion Takeover Bid from Sazerac
The rejection follows Brown-Forman ending merger talks with the French spirits maker Pernod Ricard late last month.
The rejection follows Brown-Forman ending merger talks with the French spirits maker Pernod Ricard late last month.
Pernod Ricard ended merger talks with Brown-Forman over Jack Daniel’s as they couldn’t agree; shares fell and other deals may follow.
Jack Daniel’s owner prefers selling to French company Pernod Ricard over American rival Sazerac. They want better brands, more influence, and to keep Louisville important.
Sazerac has made a surprise $15 billion bid to acquire Brown-Forman, the owner of Jack Daniel’s. The move challenges Pernod Ricard’s merger plans amid a tough global spirits market.
Sazerac has approached Brown-Forman, the owner of Jack Daniel’s, for a potential takeover.
Pernod Ricard is exploring a potential acquisition of Brown-Forman, the maker of Jack Daniel’s whiskey, amid a tough downturn in the spirits industry. Early talks are ongoing.