Jack Daniel’s Maker Brown-Forman May Be Sold to Pernod Ricard

Pernod Ricard is exploring a potential acquisition of Brown-Forman, the maker of Jack Daniel’s whiskey, amid a tough downturn in the spirits industry. Early talks are ongoing.

Jack Daniel’s Maker Brown-Forman May Be Sold to Pernod Ricard
Credit: Luke Sharrett/Bloomberg
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