AppLovin Flips the Script: Building Its Own Social Network After TikTok Bid Flop
Mobile ad giant AppLovin is shifting gears to create a next-gen social network, using its strong ad tech to challenge Meta, TikTok, and others.
Mobile ad giant AppLovin is shifting gears to create a next-gen social network, using its strong ad tech to challenge Meta, TikTok, and others.
Snap's direct revenue (like Snapchat+ subscriptions) reaches $1 billion annualized run rate with over 25 million subscribers, showing strong growth beyond ads in a tough social media market.
Pinterest reports strong user growth but misses revenue forecasts, leading to a sharp stock drop.
Snap exceeded Q4 revenue expectations with $1.72B, driven by 28% advertiser growth and rising Snapchat+ subscriptions, though daily users fell 3M.
Reddit shares fell 8% after analysts warned about slower growth, fewer new advertisers, and rising competition from TikTok, Snap, and ChatGPT.
Snapchat (SNAP) had strong Q3 growth: $1.51B revenue & 477M users. It secured a major $400M deal with Perplexity AI for in-app search starting in 2026.