Reddit Beats Q4 Revenue Expectations as AI Strategy Powers Growth
Reddit projects Q4 sales of $655-665M, beating estimates as AI-powered ads and data licensing deals drive growth. Daily users hit 116M, up 19% year-over-year.
Reddit projects Q4 sales of $655-665M, beating estimates as AI-powered ads and data licensing deals drive growth. Daily users hit 116M, up 19% year-over-year.
"Reddit stock is stressed." Daily users are declining, and ChatGPT cites Reddit content much less, dropping from 29.2% to 5.3%, according to RBC Capital.
Reddit is seeking new AI deals with Google & OpenAI for "dynamic pricing," wanting more value for its valuable, user-generated data used to train AI. They hope to convert Google traffic into active users and are already set to earn $203M from existing deals.
President Trump is cracking down on pharma ads, especially on social media. The order enforces existing rules, closes loopholes on risk disclosure, and scrutinizes influencers to ensure consumers get clear, balanced information.