Netflix Cuts Ad Revenue Guidance and Delivers Soft Q4 Forecast After Strong Q3
Netflix reported $12.9B Q3 revenue and a 34.6% margin, but a weaker Q4 profit outlook and lower ad guidance sent shares lower.
Netflix reported $12.9B Q3 revenue and a 34.6% margin, but a weaker Q4 profit outlook and lower ad guidance sent shares lower.
Viewing rose 2% in H1 2026; Wells Fargo stays Underweight with a $57 target.
Deutsche Bank raised Netflix to Buy from Hold, lowered its price target to $95, and said overseas viewing and valuation look attractive.
The $110B Warner deal offers growth but faces execution risk, cable decline, and delays.
Wells Fargo says Netflix engagement “looks worrying” and sees top-100 original hours falling 21% in H2 2026.
JPMorgan and Morgan Stanley stay bullish ahead of the Nov. 19 launch.