Lululemon's Shifting Sands: Tariffs, Stale Styles, and a Fight for Market Share

Lululemon faces significant financial headwinds from the end of the de minimis exemption, higher tariffs, and a perception of stale product offerings, leading to slashed forecasts and a strategic pivot amidst intense competition.

Lululemon's Shifting Sands: Tariffs, Stale Styles, and a Fight for Market Share
Photo by Marco Tjokro on Unsplash

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