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eBay Acquires Depop for $1.2B to Target Gen Z Fashion Shoppers

eBay buys Depop from Etsy for ~$1.2B, boosting its fashion resale with 7M young buyers (90% under 34). Q4 revenue +15% to $3B, shares up 7%.

eBay Acquires Depop for $1.2B to Target Gen Z Fashion Shoppers
Credit: Shutterstock
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Featured/ 02/18/2026 · 5:05 PM
EBAY
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