Featured/ COTY/ 10/20/2025 · 12:38 PM L'Oréal Acquires Kering Beauty for $4.66B: What It Means for the Luxury Market L'Oréal buys Kering Beauty for $4.66B, gaining Creed and 50-year licenses for Gucci, Balenciaga beauty products. Coty faces major headwind losing Gucci brand.