Celsius Holdings Shares Drop 24% Amid Alani Nu Distribution Shift
Celsius Holdings shares plunged as sales may be disrupted by shifting its Alani Nu brand to PepsiCo’s distribution network.
Celsius Holdings shares plunged as sales may be disrupted by shifting its Alani Nu brand to PepsiCo’s distribution network.
Celsius stock got a big upgrade ($70 target). The brand is growing again, and Alani is expected to boost sales via the new Pepsi deal.
Celsius & PepsiCo deepen partnership: Celsius acquires Rockstar (US/Canada), Alani Nu to PepsiCo distribution, PepsiCo invests $585M for ~11% stake. Celsius leads US energy strategy, PepsiCo handles distribution for full portfolio.