Celsius Holdings Shares Drop 24% Amid Alani Nu Distribution Shift
Celsius Holdings shares plunged as sales may be disrupted by shifting its Alani Nu brand to PepsiCo’s distribution network.
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Energy Drink Stocks Get a Boost: Why Celsius and Alani Are Looking Up
Celsius stock got a big upgrade ($70 target). The brand is growing again, and Alani is expected to boost sales via the new Pepsi deal.
Celsius and PepsiCo Deepen Partnership, Reshaping the Energy Drink Landscape
Celsius & PepsiCo deepen partnership: Celsius acquires Rockstar (US/Canada), Alani Nu to PepsiCo distribution, PepsiCo invests $585M for ~11% stake. Celsius leads US energy strategy, PepsiCo handles distribution for full portfolio.