Cracker Barrel Posts Loss Amid Logo Backlash and Sales Decline
Cracker Barrel (CBRL) reports $24.6M Q1 loss with revenue down 5.7% as the chain struggles with fallout from controversial logo change and cuts annual guidance.
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Cracker Barrel (CBRL) reports $24.6M Q1 loss with revenue down 5.7% as the chain struggles with fallout from controversial logo change and cuts annual guidance.
Cracker Barrel's stock slumped & traffic fell after rebranding backlash (new logo, modern stores). They reversed plans due to customer outcry. Now focusing on experience, but expect lower revenue & traffic. Prices rising.