Anheuser-Busch Buys Majority Stake in BeatBox RTD Brand
Anheuser-Busch acquires 85% of BeatBox, a fast-growing ready-to-drink beverage brand, for up to $490M to expand its Beyond Beer portfolio with bold Party Punch flavors.
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Anheuser-Busch acquires 85% of BeatBox, a fast-growing ready-to-drink beverage brand, for up to $490M to expand its Beyond Beer portfolio with bold Party Punch flavors.
Beer giant Anheuser-Busch InBev is in talks to acquire BeatBox, a popular fruity alcoholic beverage brand, for around $700 million to capture younger consumers.