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Celsius and PepsiCo Deepen Partnership, Reshaping the Energy Drink Landscape

Celsius & PepsiCo deepen partnership: Celsius acquires Rockstar (US/Canada), Alani Nu to PepsiCo distribution, PepsiCo invests $585M for ~11% stake. Celsius leads US energy strategy, PepsiCo handles distribution for full portfolio.

Celsius and PepsiCo Deepen Partnership, Reshaping the Energy Drink Landscape
Credit: Celsius Holdings

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